Have you ever stumbled upon a post that was so interactive and intriguing that you decided to read through it, and you kept on reading and reading, but in the end, you were redirected to make a purchase or subscribe to newsletters? Then you scratched your head, wondering that this was just a regular post two minutes ago; how did it become an advertisement?
Yeah, that’s native marketing.
What exactly is Native Marketing?
Native advertising is paid advertising that is designed to blend in with the content of a website or app. It can take many different forms, but the goal is always the same: to create an ad that looks and feels as if it belongs on the platform it's being viewed on.
68% of consumers trust native ads, compared to55% for social media ads
Why is Native marketing so effective?
Native content is less intrusive than other forms of advertising, so it's more likely to be well-received by users.
25% of consumers prefer in-feed ads over usual ads.
97% of the mobile media buyers claimed native ads helped achieve branding objectives.
41% of the brands use native marketing in their marketing strategy.
It's also more effective than other forms of advertising. Studies have shown that native ads have a 53% higher click-through rate than banner ads.
Different Types of Native Ads That Drive Results.
In-feed ads: In-feed ads are native ads that you see on your feed such as on social media platforms like Facebook and Instagram. They blend in with the rest of the content on the page and are designed to capture your attention.
Facebook native ads account for 21.2% of all posts, followed by Instagram (20.6%) and LinkedIn(19.6%).
Paid search native ads: Paid search native ads are native ads that you see at the top of search engine results pages. They are designed to look like organic results, but they are paid for by advertisers.
Recommendations: Recommendations native ads are seen on websites. They are based on your browsing history and are designed to give you suggestions for products that you might be interested in.
Where to display native ads?
Native ads can appear in a variety of formats, including mobile apps, search engines, and social networking platforms.
Search engines: Although native content search traffic is organic, search engines like Google support sponsored placements that display at the top of the SERP and draw users' attention.
Social networks: In-feed ads are one type of native ad that may be used on social media; by sandwiching your ads between other postings, they seamlessly blend in with the surrounding material.
Tips to create an effective native advertising campaign that converts?
2. Keep your audience curious: Be imaginative when choosing your advertisement photos, and try different things. Attractive and relatable ad visuals increase audience engagement.
4. Broad marketing needs local knowledge: When running global campaigns, be mindful of cultural variations. Knowing your audience well can be achieved by using language consultants.
6. Think like a reader: Instead of thinking about what you want to sell, try thinking like a reader and focus on being relevant and helpful. Avoid using overly sales-y language; instead, use strong terms that pique interest and aim to place the most appealing information first.
7. Analyse your data:
You can uncover optimization opportunities and profit margins by tracking your data.
First of all, native ads don’t look like ads, so they are extremely difficult to detect. Even if you are reading an article, you never know if it might be a native ad. You might be reading one right now, haha.
So, if you want to differentiate between native ads and other ads, don’t worry; we are here. The Federal Trade Commission and the Interactive Advertising Bureauhave established some guidelines to ensure that native advertising is not misleading. Such as:
Takeaway: In conclusion, native marketing is a powerful way to reach potential customers. With the right planning and execution, brands can effectively use native advertising to engage their audience and drive conversions. Furthermore, with the right content and creativity, brands can create an engaging native ad that resonates with their audience and stands out from the competition. By understanding how native ads work and the strategies that make them effective, brands can create a successful native marketing campaign that will help them reach their objectives.