Have You Ever Wondered What Your Customers’ Demographics Are?
How Long Do They Spend Time On Your Site? What Type Of Content Is Engaging To Them?
Well, that is what Google Analytics does. It will guide you in tracking and analyzing website traffic to help you understand the audience better. About 40 million websites have started using this tool, and the number seems to grow exponentially.
Let us take you through the tricks that will help your business grow.
1. Create Reports For Your Goals And KPIs
Google Analytics assists you in determining goals and ensuring that you are meeting them; if you aren’t, it will allow you to investigate why you aren’t meeting your goals by providing website statistics and performance.
Example: Goals = To increase the website traffic by 50%. KPIs = number of visitors, bounce rate, duration, etc.
2. Custom Audiences
For example,If people like a product that costs around $50 but are not buying them, it might be time to examine the product and make necessary changes according to their choices.
3. Create Custom Dimensions For Your Data
Custom dimensions are filters for your data. They filter out unnecessary information so you can focus on what matters most. By setting custom dimensions on your pages, you’ll be able to see,
Heatmaps are another great way to visualize your data in actionable ways. You can see where users are clicking on your website and how they interact with it, which will help guide future designs and improve user experience across all platforms (PCs/Macs/Mobile).
5. The “Time-On-Site” Metric
This metric shows how long people stay on your site before leaving or clicking elsewhere, helping you determine the most valuable content according to the reader. The average time spent on a particular page is 52 seconds. And if the reader spends more than that, you should consider whether the content needs to be changed or improved.
According to the 2021 report, the data shows more than 20 billion user sessions worldwide compared to the average time spent on pages across different industries and discovered significant improvements.
Takeaway:Google Analytics is a tool every small business should use to ensure their customers are converting. It will be easy to get numbers that you think are specific without knowing the real secrets behind growing your business’ conversions. The methods above will help you understand what these numbers truly mean and how to use them to grow your business.